| FUNDAMENTALS OF BUSINESS ADMINISTRATION
(obiettivi)
The purpose of the course is to provide a basic knowledge about the fundamentals of business, in particular students will:
• Familiarize with the language of business;
• Know and understand the concepts of the administration of a business, the characteristics of management processes (strategy and planning, organizational structure, human resource management, decision making, monitoring and reporting, etc..) and management functions (Marketing, Operations, Human Resource function, Finance and Accounting Function).
• Understand the organizations' existence, what is their role in society, what are their responsibilities and how and for whom they create value;
• Know the differences between a small business (e.g. a small family firm) and a big business conducted by multinational corporations all around the world (e.g. Apple, Coca Cola, Facebook, Google);
• Be able to apply knowledge and to draw original conclusions (critical thinking), by using management tools and techniques and by making judgments about the cost-effectiveness of management;
• Improve their communication skills, using an appropriate language during the presentation of management issues;
• Enhance their learning ability as well as time management capacity, with the analysis of real situations and case studies.
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