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Docente
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BOJADJIEV MARJAN
(programma)
PART I Introduction The concepts of strategy PART IV Strategies in different context Industry Evolution and Strategic Change / Technology Based Industries and Innovation / Competitive Advantage in Mature Industries PART II The tools for strategy analysis Goals, Industry Analysis, Resources and Capabilities Analysis and Development, PART III Analysis of competitive advantage The Nature and Sources of Competitive Advantage, Cost Advantage, Strategy as source of competitive advantage PART V Corporate strategies Vertical Integration, Globalization, Diversification
 “Contemporary Strategy Analysis: Text and Cases Edition”, 9th Edition Robert M. Grant ; ISBN: 978-1-119-12084-1 December 2015, or the previous edition
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